YouTube CPM Rates by Country 2026 (Full RPM Comparison)
Free tool: Money Calculator
Two channels with identical views can earn wildly different amounts — because YouTube pays by audience location. A US viewer can be worth 10–20x an Indian viewer to advertisers.
Here are realistic 2026 CPM and RPM ranges for 25+ countries, why the gaps exist, and how to use the data to grow revenue — wherever your audience lives.
CPM vs RPM: Read This First
CPM (cost per mille) is what advertisers pay per 1,000 ad impressions. RPM (revenue per mille) is what lands in your pocket per 1,000 video views — after YouTube’s 45% cut and after non-monetized views are averaged in. Your RPM is usually 40–60% below your CPM.
YouTube CPM Rates by Country (2026 Estimates)
Ranges are wide because niche moves CPM as much as geography: an Indian finance channel can out-earn a US entertainment channel per view.
| Country | Typical CPM | Typical Creator RPM |
|---|---|---|
| United States | $6 – $30 | $3 – $12 |
| Australia | $5 – $25 | $2.5 – $10 |
| United Kingdom | $5 – $22 | $2.5 – $9 |
| Canada | $4.5 – $20 | $2.5 – $9 |
| Switzerland / Norway | $5 – $22 | $2.5 – $9 |
| Germany | $4 – $18 | $2 – $8 |
| Japan | $3 – $12 | $1.5 – $5 |
| South Korea | $2.5 – $10 | $1.2 – $4 |
| UAE / Saudi Arabia | $2 – $10 | $1 – $4 |
| Singapore | $3 – $12 | $1.5 – $5 |
| Brazil | $1 – $4 | $0.5 – $1.8 |
| Mexico | $1 – $4.5 | $0.5 – $2 |
| Turkey | $0.8 – $3 | $0.4 – $1.3 |
| South Africa | $1 – $4 | $0.5 – $1.8 |
| India | $0.5 – $3 | $0.25 – $1.5 |
| Philippines | $0.4 – $2 | $0.2 – $1 |
| Indonesia | $0.4 – $1.8 | $0.2 – $0.9 |
| Vietnam | $0.4 – $1.5 | $0.2 – $0.8 |
| Pakistan | $0.3 – $1.5 | $0.15 – $0.7 |
| Bangladesh | $0.3 – $1.3 | $0.15 – $0.6 |
| Nigeria | $0.4 – $1.8 | $0.2 – $0.9 |
| Kenya | $0.4 – $1.6 | $0.2 – $0.8 |
Why CPM Differs So Much by Country
- •Advertiser demand: more brands compete for US/UK/AU ad slots, bidding prices up.
- •Purchasing power: advertisers pay more to reach audiences who can buy premium products.
- •Ad market maturity: developed digital ad markets have more advertisers per viewer.
- •Seasonality: Q4 holiday budgets push CPMs 30–60% higher everywhere; January is the annual low.
How to Raise Your Effective CPM (Any Country)
- 1Choose high-value topics: finance, software, business, and education attract premium advertisers in every market.
- 2Create English or bilingual content to attract high-CPM geography views alongside your local audience.
- 3Make 8+ minute videos to unlock mid-roll ads — more impressions per view directly lifts RPM.
- 4Diversify: sponsorships, affiliates, and memberships pay the same regardless of your audience’s CPM.
- 5Model scenarios with our free Money Calculator — set your country and CPM to see daily, monthly, and yearly projections.
YouTube CPM FAQ
Which country has the highest YouTube CPM?
The United States, Australia, and Norway/Switzerland typically top the list, with CPMs of $5–$30 depending on niche. English-speaking developed markets dominate the top ten.
What is the average YouTube CPM in India?
Roughly $0.50–$3 CPM in 2026, translating to creator RPMs of about $0.25–$1.50. Hindi finance and tech content sits at the high end; entertainment at the low end.
Why is my RPM lower than my CPM?
RPM subtracts YouTube’s 45% revenue share and averages in views that showed no ads. An $8 CPM commonly becomes a $3–$4.50 RPM.
When are YouTube CPMs highest?
October–December, when holiday advertising budgets peak. CPMs drop sharply in January and recover through the year.
More free tools: 11 Best Free YouTube Tools (2026)